With the relaunch of implants International magazine for oral implantology, a long-established global trade journal is entering a new phase—both visually and editorially. In conversation with editor Dr Alina Ion, Timo Krause, Product Manager, and Alexander Jahn, Art Director at OEMUS MEDIA, discuss the thinking behind the new concept, the value of international knowledge exchange in implantology, and why clarity, readability and a confident editorial identity are central to the magazine’s repositioning.
Dr Alina Ion: implants International magazine for oral implantology has long been established as an international trade publication. With the relaunch, the magazine is being refreshed not only visually, but also in terms of its editorial direction. What was the key impetus behind this step?
Timo Krause: For us, the relaunch was the logical next stage in the development of a title that is read worldwide and holds an important position in many markets. Our aim is to position implants more clearly as a modern international trade journal with strong practical relevance and a distinctive brand identity. It is about much more than a new layout. It is about sharpening the magazine’s overall profile: creating more structure, more clarity and a higher level of specialist journalism. At the same time, we want to further strengthen the magazine’s international presence and encourage even closer exchange among implantology professionals across different regions.
So implants sees itself not only as a specialist journal, but also as a platform for international knowledge transfer?
TK: Absolutely. Implantology is practised at a very high level around the world, but the approaches can vary considerably depending on training, clinical standards, technological developments and also cultural or economic conditions. That is exactly what makes international exchange so valuable. With implants, we want to offer insights into how implantology is practised in different countries, which concepts are proving successful, which trends are emerging and which challenges colleagues in different regions are facing. Our ambition is not simply to document expertise, but to share it in a way that enables genuine dialogue across borders.
What specific benefits does the relaunch offer industry partners and scientific authors?
TK: For partners in the dental industry, the magazine offers a high-quality, clearly structured environment in which content, innovations and brand messages can be presented within a professional and credible editorial setting. That kind of context helps to build trust. For our authors, the key benefit lies in the broad reach and visibility of their contributions—both in the premium print edition and in the digital ePaper format. In that way, we are able to serve all relevant channels effectively.
An international trade publication has to speak to very different readerships. How do you strike the balance between global relevance and regional perspective?
TK: That is certainly one of the central challenges. We want to address topics that are internationally relevant without losing sight of regional particularities—because very often, it is precisely these differences that generate the most valuable insights. That is why we focus on a mix of content that allows for both: global developments in implantology alongside specific case reports, market observations and treatment concepts from individual countries. The result is a magazine that is internationally relevant while still making different perspectives visible.
Alex, that editorial ambition is also reflected in the design. Why did you opt so consistently for reduction, white space and an asymmetrical, almost journal-like layout?
Alexander Jahn: Because we wanted a design that serves the content rather than distracting from it. In a scientifically oriented trade journal, clarity is essential. Reduction, white space and a precise page architecture create calm, orientation and a smoother reading experience. The asymmetrical, journal-like layout also gives the magazine a certain dynamism without making it feel busy. It feels contemporary, professional and international. For us, it was important that implants should not look like a conventional product magazine, but rather like a premium specialist publication with a clear editorial stance.
What was the thinking behind the deliberately pared-back inside pages, which take their cue from international specialist journals?
AJ: The underlying idea was to present scientific content visually in a way that is both immediately accessible and high in quality. International specialist journals often work with clear grids, strong hierarchies and generous space for content. That was our reference point. Especially in clinical reports and scientific articles, it is important that text, images, captions, tables and key statements relate to one another in a logical way. The new design helps to structure complex information more effectively and guides the reader’s attention more precisely.
What does that mean in practical terms for readers?
AJ: It means they can navigate the content more quickly. Key messages stand out sooner, case progressions are easier to follow and even longer articles feel more accessible. The magazine is much more inviting for in-depth reading because it does not feel overloaded. At the same time, we wanted to create a visual language that works internationally—one that remains clear and intuitive across cultural and linguistic boundaries. Good design is always a means of communication.
If implants aims to foster international dialogue, what role does the interplay between content and design play?
TK: A very significant one. If we want to share knowledge internationally, the content must not only be of a high professional standard, but also as clear and accessible as possible. That applies just as much to the editorial work as it does to the design. The two are closely interconnected.
AJ: Exactly. At its best, design does not add another layer of complexity. It makes content easier to read, compare and connect with. For an international publication, that is absolutely essential.
Was there one idea in particular that guided both of you during the relaunch?
TK: For me, it was the question: how can implants make its international strength even more visible? We wanted to create a magazine that is professionally compelling while also functioning as a platform—for the exchange of experience, the transfer of scientific knowledge and new perspectives from around the world.
AJ: From a design perspective, the guiding question was: how do we give this content the space it deserves? The answer was a design language that is precise, open and self-assured—but never loud.
Timo, where do you see implants in the years ahead?
TK: We want to continue expanding its international network and establish implants even more firmly as a connecting medium within global implantology. The demand for reliable knowledge, clinical experience and insights into different treatment cultures is growing. That is exactly where we want to make a meaningful contribution.
Finally, what do you hope readers will feel when they pick up the new implants?
TK: That they immediately recognise it as a magazine with an international outlook, a strong professional foundation and a genuine openness to perspectives from different parts of the world.
AJ: And that they see straight away that the content takes centre stage—presented with clarity, quality and respect for the knowledge being shared.
Thank you both for the interview!
